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Growth Product Manager

PM whose roadmap is signups, activation, retention.

the gist

Growth PMs own the metrics around acquisition, activation, retention, and monetization β€” not feature shipping. They run experiments, ship onboarding flows, and obsess over funnels. Most common in PLG (product-led growth) companies.

a typical day

Running an A/B test review, writing a hypothesis doc, pairing with a data analyst, and shipping a paywall change.

you'd like this if…

You love experimentation, comfortable with statistical noise, and don't need a feature launch to feel productive.

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