Brand Designer
Owns the look of everything that isn't the product itself.
Makes the product actually feel good to use.
also called: UX/UI Designer · Senior Product Designer
Product designers figure out how features should look, work, and flow. UX (the logic), UI (the look), and a fair amount of 'wait, what happens if the user does this weird thing?' They prototype in Figma, run user tests, and partner with engineers to ship something that doesn't make people sigh.
Sketching flows, refining a Figma file, sitting in on user research, doing a design crit, and pairing with an engineer on the messy edge cases nobody noticed in the mockup.
You notice every misaligned pixel AND care about whether the thing actually works for real people.
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