Customer Success Manager
Makes sure customers actually get value (and renew).
Gets new users to their 'aha' moment — fast.
Activation specialists (often in PLG companies) focus on the early product experience — driving signups to the first key action that proves value. Half analyst, half lifecycle marketer, half CSM. They live in funnel data.
Reviewing activation funnel, writing a re-engagement email, working with product on an onboarding tweak, and hand-rolling outreach to high-value signups.
You love funnels, get excited about a 2% conversion lift, and don't mind hands-on work.
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The person who actually figures out why your thing is broken.
The first person who actually replies when you email support.