Demand Gen Manager

Demand gen is the part of marketing obsessed with getting qualified people to raise their hand. They're not writing the witty tweets — they're running the paid ads, webinars, and email nurtures that move strangers into the sales pipeline. Think of them as the matchmaker between 'people on the internet' and 'people the sales team should call.'

Mornings staring at dashboards — cost-per-lead, pipeline by channel, what's converting and what's lighting money on fire. Afternoons swing between launching a LinkedIn campaign, briefing a webinar, and arguing politely with sales about whether last month's leads were 'real.'