Analyst Relations Manager

AR is the discipline of managing relationships with industry analysts — Gartner, Forrester, IDC. They brief analysts on the product, lobby for inclusion in Magic Quadrants and Waves, and quietly translate analyst feedback into product and marketing changes. A good AR person can move millions in pipeline by getting one report right.

Briefing prep with PMM, a 1-hour analyst inquiry call, prepping a Magic Quadrant submission, and updating the leadership team on what analysts are saying about competitors.