Brand Marketer

Brand marketers think about what people feel when they hear the company name. They own the visual identity, the tone of voice, the campaigns that don't have a direct ROI but make everything else work harder. The team most likely to push back when someone suggests Comic Sans.

Reviewing creative for a campaign, briefing an agency, finalizing the new logo guidelines, and mediating a debate about whether the brand should be 'playful' or 'authoritative' (answer: both, somehow).