Lifecycle / Email Marketer

Lifecycle marketers own the messages users get based on what they do (or don't do) — onboarding emails, re-engagement nudges, upsell sequences. They care a lot about open rates, but more about whether the message actually moves people to do the next thing.

Drafting a new onboarding sequence, A/B testing subject lines, building a journey in Braze, and arguing with deliverability about why their domain reputation tanked.