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OperationsRevOps Manager
The reason sales, marketing, and CS share the same numbers.
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Owns the plumbing behind every campaign and form.
MOPS owns the marketing tech stack — Marketo/HubSpot, attribution, lead routing, segmentation, deliverability. They make sure the campaign team can actually launch a campaign without the email hitting spam or the lead going to nobody.
Debugging a broken form, building a new lead scoring model, syncing data with Salesforce, and onboarding the team to a new tool.
You like systems, you obsess about clean data, and broken automations make you twitch.
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